9 Effective ways of Using Social Media Marketing
With the assumption that you have spent lots of hours researching, analyzing, and lastly creating compelling content to assist you reach whatever content advertising objective you have. Just like writers who write a book, you will probably need to spend just as much if not more time promoting the information than when you were coming up with it. Where better to promote your articles or content than where we spend more than 25% of our time when online: Social media. 80% of marketers are already promoting their own content in social media — but are they doing it efficiently and effectively? Now it’s time to in order to social media promotion to the next level.
I came up with 9 ways in which Social Media Can be used to Promote your Content to increase visibility and engagement.
1. Images = Visibility
We all know that tweets with images always get more engagement. We’ve known for some time that photos on Facebook get more engagement. Even pictures on LinkedIn get more engagements. Three of the “newest” social networks, Pinterest, Instagram, and Snapchat, are based entirely on the visual. So why aren’t you leveraging the visual whenever you are promoting your content? Create not just a branded “featured image” to see your post, but also produce separate images for each from the main points in your content to enable them to be shared when you repeatedly post them to social media.
2. Headlines Used Always Matters
You are writing great content, but are writing a title that would immediately grab the attention of a person of Social Media? If you aren’t, there are a couple of things you must do.
First off, you might try creating better titles so your posts would be effectively promotable on Social Media Pages and would grab more attention.
Another option is to create a brand new title that you will use to share your content in social media. Do not just settle for one name: Since you would be posting your articles multiple times, you should be creating several titles and even doing A/B testing to see what types of head lines are more effective to promote your articles on what social networks. You can also use a tool like BuzzSumo to assist you research effective titles for the similar type of content per social networking.
3. Tailor your posts to your Users
When publishing content, take advantage of the customizable publishing features allowed on the social networking platform being used. This includes the actual headline, image and an explanation of the content you are sharing. Every marketer and social networking user is competing to catch the user’s eyes, so the more optimized your own post is for that particular system the more effective your social networking promotion will be.
For example, if you shared a link via Facebook, you would have the opportunity to create an article that truly will be noticeable amongst the rest; all you need is an attention-grabbing headline, a thoroughly clean, relevant image that compels interest which might be different from the actual featured image used in your article, and a short, compelling explanation.
With the formula above, you can entice readers to click on your articles. In the same manner, appending your content along with hashtags can help make your content more discoverable for those social support systems that support them.
4. Post Your Article at The Right Time
Though this particular tip may seem like common sense, most content marketers get caught up in other aspects and overlook this particular simple concept. Because you would like the content you are sharing to reach as many people as possible with regards to maximum engagement, you have to share it when they would be online and active. Then, you can come up with a posting schedule and make this a habit to post during a specific time of the day.
Keep in mind that various social media platforms may not have identical peak times. While there are numerous infographics that will tell you the best time to post on social networks, some of it simply depends upon understanding how users participate on each social network and experiments. Some social media platforms possess features designed to aid you with this process, such as Facebook insights. In addition, there are 3rd party resources such as FollowerWonk that can help estimate the best time for some platforms.
5. Never be afraid to post multiple times
There are many data studies that recommend that you can be more effective by marketing the same content multiple times within social media. Now that you ideally have multiple images as well as multiple headlines for your content material, you can engage with your social networking followers without them even understanding that the link is going to the same content material you posted earlier. Actually since social media users do not see most of your social networking posts on any given time anyway, consider posting several times to social media networks as a way to make sure that your audience has a chance to see your content.
6. Always Ask Questions
Do not just drop links. Make social media users want to contact you – and boost the chances that they engage with your articles – by asking for queries and feedback. Because social networking was made for people and not for your business, you should always be striving to produce a human connection with social media users.
The beauty of social media marketing is that it may be used to improve both your public relations along with content marketing by simply requesting a response. To generate feedback as well as promote engagement on social media, include a question with the discussed content that compels visitors to respond. Better yet, create queries for some of your headlines and test the waters. Queries are a great attention-grabber, and will assist/ foster a community of connection that will result in more effective social networking promotion.’
7. Share on the correct platform
With so many new social media communities sprouting up and vying for attention, it can be hard to keep up with the flow. Just when we thought all of us knew everything with the introduction of Ello, now comes Tsu. While having accounts on these sites is beneficial for fostering innovation and remaining creative, it can be difficult to select which platform to post your articles to.
Since different websites serve different purposes as well as audiences, it needs to be repeated that it’s important to obtain familiarity with the major social media platforms used by your target audience. Avoid redundancy, and simply “dumping” content on all channels. Concentrate on the actual platforms where you have the highest opportunity to engage with your audience.
Once your own social media promotion is successful on any of these platforms, use the information you have gleaned to begin embarking on a new platform. Do not forget to share your multimedia content to social networks such as Slideshare, iTunes, Soundcloud, Stitcher and, of course, YouTube.
8. Pay For Engagement
Why would you want to pay for Likes or even Follows when you can promote your articles to a micro-targeted audience within social media? With paid marketing, you content is delivered directly to the information feeds of social media users where you are guaranteed visibility from the relevant audience. If you have not done so already, this is the time to start shifting your budget in order to experiment in this area, whether it’s on Twitter, Facebook or any other network.
9. Take advantage of communities
An employee advocacy system is one way of leveraging interests and utilizing the strength in numbers approach to promote your articles to more social media customers. However, you first have to have your own community in order to do so. There are currently literally more than two million communities that exist within LinkedIn alone, not to mention additional types in the form of Twitter chats, Google+ communities, shared Pinterest boards, and even Facebook Groups.
Joining and becoming an engaging person in relevant communities will give you the opportunity to promote your content to a really targeted audience of social networking users that could be in the 100s, thousands, or even more! The largest LinkedIn Group has more than one mil members!
Which of these methods have worked for you? Are there any others you would add to the list?
Feel free to chip!