Top 8 Marketing Strategies for Ecommerce Sites in 2020
Write Awesome Articles
This is the best possible strategy that anybody can advice an ecommerce company to take. This strategy involves looking for sites that already have a high page rank and are also relevant to your industry and offering a unique article to them. In this article. you can add a link or two back to your site. Quick advice; try not to spam the article. Make sure it is a compelling and useful article that would contribute something to the reader.
Donate Unique Products for Review
If you have a product that happens to be unique to your online store or maybe the product just happens to be very cheap, a good idea would be to give a person the product for review. This would help you get clean and natural backlinks to your site. While this method happens to be costly, the long term benefit SEO wise and sales wise far outweighs that cost especially when the product has being positively reviewed.
On-Site SEO Strategies
Putting together the best possible backlink portfolio in the world would not do you any good if you end up ranking for the wrong keywords. Try as much as possible to do keyword research and find out which words people use while searching for your products. After doing keyword research, restructure your internal linking and optimize the content on your site for this keywords. Take the time out to focus on keyword research and optimization and watch your organic traffic increase.
Create Amazing Resources and put them on Your Site
By creating amazing content and putting them on your site, you automatically create an avenue for people to start linking to you. These articles would range from How to guides to Troubleshooting tutorials. Creating this kind of articles would also brand you as an expert in your industry and would create this trust which would in turn lead to sales.
Start Email Marketing Campaigns
So far so good, emails have always being one of the best channels for online marketing. By actively promoting newsletters and getting as many new subscribers as possible, you would be able to have a wider customer base. With a list of potential addresses, you can literally increase your sales with the push of a button. Other methods include adding an application that automatically reminds people that abandon their carts while shopping that they can still purchase what they picked before. You can increase the effectiveness of this app by adding incentives like discounts for those products and so on.
Start Visiting Forums
Now I know how easy it is to misinterpret this advice so we are going to look at the bad way to use it before the good way. If you decide that you want to use forums as a means of advertising your business, you have to be prepared for the backlash and the high probability of hurting your brands reputation. Now to the good part. Think of forums as a way to broadcast your expertise in your niche by helping others and answering relevant questions. While a lot of this forums no-follow their links and so you would not get any SEO benefit, you can still get other benefits like clicks to your site especially when you answer questions with relevant and useful answers.
Increase your Social Media Presence
Social Media has become one of the most powerful platforms for the dissemination of information. First off, to a potential buyer, a brand with a larger social media followership is more genuine than one that does not. Secondly, Social media helps in d interaction of customers which in turn helps build up your reputation. You can also use social media for advertising your products and sharing deals and discounts to your customers, running loyalty programs and campaigns, etc.
Launch a Facebook Store
While Facebook has being know to be a good source of traffic, you can now sell anything you want directly on your Facebook page thereby saving time and making purchasing your product easy for your followers. It is very easy to set up and you would be putting your products in from of millions of Facebook users.
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